22 Feb 2019
Beurs van berlage

Dates: February 22nd, 2019
Time: 17.15h
Location: Beurs van Berlage, Amsterdam



Cocoa of Excellence Programme – Bean Auction

Chocoa will host the second live auction of International Cocoa Award winning cocoa beans from the Cocoa of Excellence (CoEx) Programme on Friday February 22nd, 2019. This initiative should further value cocoa of excellent quality and celebrate the know-how, passion and effort of the farmers responsible for it. Award winning cocoa producers deserve a higher price. The buyers of the beans can refer to the special cocoa that is used. Let the cocoa bidding begin!

In collaboration, several partners are supporting and enabling the auction: The Cocoa of Excellence Programme, entry point to the International Cocoa Awards has selected the cocoa and creates the link to the producers; Daarnhouwer is the importer and distributor of specialty cocoa beans in partnership with the producers and logistics coordinator of the auctioned goods. Chocoa is organizing the actual auction and reaching out to gather bidders. 

Join us in celebrating cocoa quality and excellence

The link between winning an International Cocoa Award and the price of the cocoa is introduced through the auction to further value cocoa of excellent quality and to celebrate the know-how, passion and effort of the farmers responsible for it. This should incentivise farmers to produce better quality cocoa, creating a market that pays higher prices.

The awareness among chocolate makers about International Chocolate Award winning cocoas will grow and will create direct linkages between the producers of the cocoas and the cocoa buyer.

Consumer awareness should be developed about good quality cocoa and how it is the basis for chocolate of good quality. We want to involve consumers in the project by selling chocolate with a visible link to CoEx Award winning cocoa.

The beneficiaries of the auction are the producers of these amazing cocoa beans, while consumers who are willing to pay the end product enable to close the circle.

The selection of the cocoa bean lots was based on the availability of beans at the Daarnhouwer warehouse in Amsterdam and a winner of an International Cocoa Awards for 2017 and 2015.  Therefore the three selected cocoa bean lots are from the following producers and the factsheets be downloaded with the results from the quality and flavour profiles evaluation by the Cocoa of Excellence Programme Technical Committee:

The cocoa bean lots on auction are from a different harvest and therefore the CoEx Technical Committee experts have carried out a detailed evaluation of the quality and sensory profile and this information is available to all bidders. Chocolate samples will be available for potential buyers to taste – visit the CoEx stand during the Trade Fair, 22-23 February. All technical information conducted by the Cocoa of Excellence Programme Technical committee: physical, chemical and sensory, characterisation will be available to the buyer as an added value to the lots purchased.

The auction will be for one bag (60 Kg) but will provide the opportunity to the buyer to purchase up to 3 bags (180 Kg).

Participate in the bidding!

Bid during the auction and buy your cocoa from the first live auction in Amsterdam on Friday February 22nd between 17.15-17.45. All bidders must register at the reception of Chocoa in advance and the bidding registration will close at 17.00. Buyers can communicate about this initiative to their consumers, using the information on these unique beans provided by the CoEx programme and storyline. The profit of the auction (all above opening price) will go fully to the cocoa producer.

All participants and visitors of Chocoa have access to the auction ceremony. Visit the Trade Fair during the day, discover the various beans on auction and taste the chocolate made of the selected lots which will be available at the booth of the Cocoa of Excellence.

Bidders not present at Chocoa may participate through a chosen contact person by phone.  There will not be on-line bidding.

Chocoa trade fair

Buy your tickets here