Dates: February 21st, 2020
Time: 15:30 – 17:00
Location: Beurs van Berlage, Amsterdam
Chocoa, in partnership with the Cocoa of Excellence Programme and Daarnhouwer, will host the second live auction of International Cocoa Awards (ICA) beans on Friday, February 21st, 2020. This initiative should further value cocoa of excellent quality and celebrate the know-how, passion and effort of the many men and women who produce it. Cocoa producers of excellence deserve a higher price. Let the cocoa bidding begin!
Join us in celebrating cocoa quality and excellence
All cocoa bean producers who won an International Cocoa Award (ICA) during the editions between 2010 and 2017 will be contacted for their expression of interest to participate. Based on the availability of beans and capacity to ship from a warehouse shortly after the auction in March 2020, the physical and sensory quality and flavour of the cocoa bean lots will be evaluated by the Cocoa of Excellence Programme to ensure that it is similar to the quality and flavour of the beans that won an ICA. Between 5 and 7 lots will be selected for the auction and chocolate produced for potential buyers to sample at Chocoa. All technical information about the quality and flavour profile will be published for all interested bidders by mid-February 2020.
The link between winning an award for quality and uniqueness and the price of the cocoa is introduced through the auction to further value cocoa of excellent quality and to celebrate the know-how, passion and effort of those men and women who produce it. Bid during the auction and buy your cocoa from the second live auction in Amsterdam on Friday 21st of February at 15:30. All profits will go towards development projects chosen by the selected producers.
All participants and visitors of Chocoa have access to the auction ceremony. Visit the Trade Fair during the day, discover the various beans on auction at the Cocoa of Excellence Programme stand and taste the chocolate made of the selected lots.
More information on the 2020 edition of the auction and the specific bean lots will follow.