Meet the Chocoa Team
19-23 Feb 2020
Beurs van berlage
Caroline Lubbers
Caroline LubbersCo-founder Equipoise
As marketeer, Caroline Lubbers has built experience in the international fashion and hospitality branches before she specialised in experience economy with her company Scentifolia, founded in 2010. Her work for the European think tank LEAP2020 has enabled her to develop systemic and anticipating thinking on global governance and political relations.

Foreseeing developments and recognising trends at an early stage and developing the necessary system change and new solutions. In this context her engagement for the cocoa and chocolate industry has evolved and she has co-founded several initiatives with a focus on quality and sustainability, such as the annual Origin Chocolate Event and Chocoa. Caroline has built an extensive network in chocolate and is educated as a certified chocolate taster. Currently working as an Interim Programme Manager Cocoa Europe for NGO Solidaridad.

Jack Steijn
Jack SteijnCo-founder Equipoise
Jack Steijn is co-founder of Equipoise, consultancy for sustainable cocoa, and chair of the ISO and CEN Committees on Sustainable and Traceable Cocoa, setting a new standard for sustainable cocoa.
Equipoise is organiser of Chocoa Amsterdam, the annual meeting place for cocoa producers and other stakeholders in the cocoa supply chain that will have its sixth edition in 2018.

Jack holds a master degree in economics from the Vrije Universiteit in Amsterdam, is married and has two sons.